Specialising is the Key to Being in Demand
- Created: Wednesday, 24 February 2016 10:46
By IICT Member Toni Reilly, Toni Reilly Institute. There is no denying, that evolving into a respected, sought after holistic practitioner takes time.Building a client base, even if only one session is required ensures your success.Building a client base, even if only one session is required ensures your success.
People by human nature talk to others about their session, then those people talk, so when the time is right, their friends, family or colleagues are more likely to and come to see you too. Word of mouth is the best form of referral in complimentary practice.
People only reach out when they have a reason to. Here’s where it is up to you to provide a service geared specifically toward them in the form of a niche.
Initially you may not be clear on which area you wish to focus though it is important that you do. I hear you ask, “How will I know what to specialize in?” Well, the more clients you see, the clearer your preferred area of expertise becomes. By universal default, your clients may come from a certain demographic or continually present with a particular issue.
Alternatively you may feel especially passionate about a certain emotional challenge or physical hindrance. Let’s say you or someone close to you struggled with infertility; that experience might be a catalyst, propelling you to help others in that area.
Similarly, being personally affected or associated with any of the endless physical, emotional or mental possibilities that people are faced with in life can lead you to your area of focus. Consider anxiety, depression, anger, sensitivity, love, grief, confidence, phobias, relationships, cancer, terminal illness, lethargy or guidance; the list is long.
Choosing one or two specialties based on personal passion ensures you build a profile and solid reputation as an expert in your field.
To encourage potential clients, always remember, initially at least, they only ever want to know what you can do for them. They do not care about the list of modalities you have studied. It is paramount to state clearly what you can do for them. Apply this rule to the home page on your website, business cards, brochures and all advertising material. Elaborate elsewhere details of who you are, your qualifications and techniques on your website.
The draw card to your services always comes back to; what can you do for me? See how this example eludes to specific possibilities.
FERTILITY — assistance and support
Are you having difficultly conceiving?
Are you struggling to come to terms with infertility?
Rapport coupled with your preferred techniques will become your defining difference when targeting the area you chose to focus. When a client leaves a session feeling lighter, there is triumph.
About the Author:
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